EVALUATION: Question Three

What kind of media institution might distribute your media product and why?

A film's distributor focuses on financing, publicising and backing the film in many different ways - for example, finance, as I have already mentioned.

Some companies are smaller, such as Sundial Pictures, and these are often quite unknown originally, or made famous by their film's success.
Others are very famous or well known. A good example of this is the Big Five (Warner Bros, 20th Century Fox, RKO Pictures, Paramount & Metro-Goldwyn Mayer), and the Little Three (Universal, Columbia & United Artists). These companies are renowned and famous all over the world, and can be seen as huge conglomerates. Some of them also focus their attentions of video games, such as Warner Bros, or TV shows, such as 20th Century Fox (The Simpsons, Futurama).
Other examples are Disney, Pixar and various other animated film companies, but these are not relevant as our film was live action.

I believe that our media product would be best distributed by a smaller indie-film company such as Mutant Enemy or Fractured Films. Mutant Enemy is a smaller company that has worked to distribute sci-fi or fantasy TV shows such as Buffy The Vampire Slayer, but has also worked on bigger films such as The Cabin In The Woods, a recently released horror film. This shows that they have an interest in the horror or sci-fi genre that our film emulates and would be interested in it.

Fractured Films work to create or distribute dramas and short films, some based around serial killers or other fearful topics that relates back to the idea of horror or suspense we created within our film.


I feel that the independent companies would be more likely to distribute our film because the big 5 within the filming industry may see that it is not as well budgeted or created. The bigger film companies such as 20th Century Fox (28 Days Later) would want a film that was credible and guaranteed to have success, whereas the companies such as Mutant Enemy might be more likely to take a chance on our film without as many guarantees.

To advertise our film to our target audience (17-20 year olds), I imagine that these film companies would use another company to advertise. To help as filmmakers, we would hand out flyers of our film and promote it with budgeted tv trailers or word-of-mouth advertising.